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Reasons your Business needs a CRM System

Reasons your Business needs a CRM System

Customer Relationship Management (CRM) technology has long been regarded as an essential tool for all businesses. Sector or size is not important; everyone needs a CRM. It empowers first class customer experiences whilst simultaneously driving revenue and giving you a competitive edge.

Nothing about CRM is new, it is a tried and tested strategy. Businesses who have pursued a CRM system have witnessed an increase in their customer retention rates. Inaccurate and out-dated customer information is a thing of the past. CRM software improves customer data quality and enhances your ability to acquire and retain new and profitable customers.

A CRM facilitates the centralised storage of all customer data. Accessible to all departments, the system provides a 360-degree view of your customers in real time, 24 hours a day. Customer facing teams can rapidly access the data they need to continuously delight your customers, driving value, engagement and sales.

Here are the top five reasons you need to implement a CRM system today:

1. Increase in forecasting accuracy

Unreliable data could compromise the future of your business. When different internal departments manually collate information from their own sources such as spreadsheets, this can easily happen. Alternatively, having a well-designed and implemented CRM system acts as a single source of truth for all your customer and related business data, in real-time. As clients continue along their customer journeys, their associated data and profiles are updated simultaneously. With up-to-date data always at their fingertips, sales and marketing teams are in a strong position to prioritise and target customers that are demonstrating buying signals.

2. Enable higher marketing engagement

Without the use of a CRM solution, your marketing teams will find it difficult to determine the marketing campaigns that have brought the best engagement and ROI. By proactively and continuously enhancing your marketing content, you will engage your audience and enhance brand and customer loyalty.

Marketing teams can use the available tools to analyse every aspect of your marketing campaigns and messages. It allows them to delve deep; understanding what has driven engagement and what hasn’t. By analysing content in this way, teams can start to piece together and refine their voice. Basing future marketing collateral on these findings will put you in a stronger position to connect with your audience.

3. Boosts customer satisfaction

A business’s greatest strength is having a satisfied customer base. A basic business tenet is that it’s much more expensive to acquire new customers than it is to retain and satisfy existing ones. Delighting customers is no longer optional, it is necessary. CRM enables you to deliver business strategies designed to engage and empower your customers.

Relationships with customers are easily managed and nurtured with a CRM in place. Teams have the necessary tools to gather enhanced customer data which can be used to provide a personalised service that clients will engage with. A CRM will help you to exceed customer expectations, creating loyal brand advocates in the process.

4. Increase sales

A well implemented CRM system makes pin-pointing existing opportunities and creating new ones easier.

Sales and marketing teams can easily segment customers according a wide range of criteria such as spend, activity, market sector etc. Identifying and re-engaging dormant customers and scheduling automated email marketing campaigns is a straightforward CRM task.

5. Improves productivity

A CRM system can perform many activities. One of the simplest yet most effective is its ability to automate time consuming, manual tasks by leveraging workflows. Simple to create automated actions can be triggered at scheduled times, by system defined conditions, or by user and customer activity. Users will have more time to put customers first, nurturing relationships and creating experiences that will delight them.

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